Welcome to Barriga Consulting, a qualitative research and consultancy provider run by Rachael Barriga, a highly experienced and insatiably curious research professional.
For businesses to succeed, their customers must be at the heart of every decision: alignment with contextual human insight and values is crucial to propel growth.
Barriga Consulting provides this empathetic, human-centered learning. Over many years I have interviewed and observed hundreds of people, watching their body language and behavior, and listening to the way they talk. I love asking questions (even the sensitive or tricky ones) to uncover what makes people tick. I do all this in the quest to understand what drives their responses, beliefs and behavior, to shed light on who they truly are and how this shapes their interaction with the world, and the products, brands and services around them.
A qualitative boutique with global reach
To deliver insightful, robust qualitative research which leads to informed decisions and a clear sense of direction.